A culture-centered approach to pandemic response: Voice, Universal Infrastructure, and Equality
Mohan J. Dutta, Director, Center for Culture-centered Approach to Research and Evaluation (CARE)
the global nodes of spread of Covid-19 highlight the significance of health communication in preventing the spread as well as in effectively responding to it. On January 30, 2020, the World Health Organization (WHO) declared the outbreak as a Public Health Emergency of International Concern. Noting the aggressive movement of the virus across countries, with eight countries reporting more than 1000 cases of COVID-19, the WHO declared COVID-19 as a pandemic. Drawing on critical analyses of the pandemic and crises response literatures as well as building on the experiences of CARE in developing culture-centered community grounded interventions,this white paper outlines the culture-centered approach to pandemic response, specifically directed at offering culturecentered guidelines for effective communication. The culture-centered approach foregrounds the interplays of culture, structure, and agency in the constructions of health meanings and the development of health solutions.