CARE is a global hub for communication research that uses participatory and culture-centered methodologies to develop community-driven com­munication solutions.


CARE believes that communities are their own best problem-solvers. CARE works closely with community organizations, policymakers, program planners and evaluators in developing culturally-cen­tred solutions that are envisioned by community members in the grassroots in response to the problems conceptual­ized by them.


CARE seeks to:

  1. Create a strategic research core for the social scientific study of health communication issues in Asia driven by the cultural worldviews of local communities;
  2. Develop health communication interventions and poli­cies that are culturally-centered via the participatory capacity of local commu­nities to create culturally meaningful and locally responsive health solutions;
  3. Disseminate the core principles and lessons learned from the culture-centered projects within Asia and across other sectors of the globe;
  4. Build health communication research capacity in Asia by creating a training hub for the next generation of health communica­tion theorists, researchers, practitioners, and policymakers across Asia.