CARE White Paper | Issue 21 | Critically interrogating the white supremacist uses of Equality: Interrogating communicative inversions

Communicative inversions, the turning of materiality on its head through rhetorical devices, form the propaganda infrastructure of the far right globally, shaping its communicative practices.i This communicative infrastructure, replete with disinformation that is strategically manufactured and reproduced by powerful political and economic interests, catalyses the global proliferation of the far-right, mainstreaming the far-right into political spaces and policy-making.ii Communication in other words lies at the core of the political imagination that is seeded and circulated by the far-right, shaping the processes through which a disenfranchising politics attacking the marginalised is turned into public policies targeting communities at the margins.iii


Read the CARE White Paper Issue 21 – Critically interrogating the white supremacist uses of Equality: Interrogating communicative inversions

[i] Dutta, M. J. (2015). Decolonizing communication for social change: A culture-centered approach. Communication Theory25(2), 123-143.

[ii] Recuero, R., Soares, F. B., Vinhas, O., Volcan, T., Hüttner, L. R. G., & Silva, V. (2022). Bolsonaro and the far right: How disinformation about COVID-19 circulates on Facebook in Brazil. International Journal of Communication16, 24.

[iii] Dutta, M. J. (2024). Digital platforms, Hindutva, and disinformation: Communicative strategies and the Leicester violence. Communication Monographs, 1-29; Dutta, M. J., & Pal, M. (2024). Experiences of Muslims in India on digital platforms with anti-Muslim hate: a culture-centered exploration. Frontiers in Communication9, 1205116; Knüpfer, C. B. (2025). Far-right Communication. In Elgar Encyclopedia of Political Communication; Kakavand, A. E. (2024). Far-right social media communication in the light of technology affordances: a systematic literature review. Annals of the International Communication Association48(1), 37-56.

[iv] Hellinger, D. C. (2019). Dark money and Trumpism. Conspiracies and conspiracy theories in the age of Trump, 185-219; Henricksen, W. (2024). The Price of Disinformation. UC Irvine Law Review, forthcoming; MacLean, N. (2017). Democracy in chains: The deep history of the radical right’s stealth plan for America. Penguin.

[v] Ekman, M. (2022). The great replacement: Strategic mainstreaming of far-right conspiracy claims. Convergence28(4), 1127-1143.

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