Professor Arvind Singhal, from The University of Texas at El Paso speaks about harnessing distributed wisdom and practice-based evidence: the positive deviance approach. Positive Deviance (PD) is a novel approach to individual, organizational, and social change based on the observation that in every community there exist certain individuals or groups whose uncommon behaviors and strategies enable them to find better solutions to problems than their peers, while having access to the same resources and facing worse challenges The PD approach has been systematically employed in over 50 countries to address a wide variety of complex social problems, including • Decreasing malnutrition and infant and maternal mortality in Vietnam and Pakistan • Reducing school dropouts in Argentina and in the U.S.; and • Reducing hospital-acquired infections in the U.S. and Colombia.
Driven by data, the PD approach turns upside-down the normative ways of conducting expert-driven needs assessment and gap-analysis, and follows a systematic process of uncovering cost-effective and culturally appropriate solutions from within the local community.
Positive Deviance Books, Articles, and Cases Downloadable at NO cost on the links below
About CARE COVID19 Lecture Series: In this lecture series, we will cover the various aspects of health communication within the context of the COVID19 pandemic. From strategies of risk messaging, to community organizing, to systems of governance, to processes of structural transformation, we will explore the ways in which communication is constituted by the crisis and in turn, constitutes the crisis. Anchored in the key tenets of the culture-centered approach (CCA), the series will draw on lectures, conversations, and workshops with community organizers, activists, academics, and policy makers across the globe.
Prof. Mohan. J. Dutta, Jolovan Wham and Kokila Annamalai will unpack the communicative gaps and inequalities migrant workers experienced during the covid-19 pandemic, and the systematic mechanisms to silence workers that underpin these inequalities. Undertaking an analysis of dominant state narratives and counternarratives that have characterised public discourse around the pandemic, they will reflect on how workers’ voices can be co-opted by both.
They will also look at how the space for workers’ voices is and can be expanded through allyship, art, creative resistance and courage. The possibilities for involving workers in decision-making, community care, information sharing and other valuable roles, whether during the pandemic or rebuilding after it, will be imagined by drawing from efforts that workers, activists and NGOs have taken in this direction.
The work of NGOs, charities, activists and others in civil society has also come under focus in this period. Civil society is being relied upon greatly in getting us through this crisis, and as actors in this space, the speakers will reflexively examine how notions of altruism, generosity and protection may complicate and undermine workers’ agency, rights and dignity. The character of civil society in Singapore is particular to its authoritarian context, which makes the ethics of solidarity and resistance uncomfortable for many actors, but pertinent nevertheless. The speakers will share their perspectives on what the work of building solidarity with workers and activists looks like.
About CARE COVID19 Lecture Series: In this lecture series, we will cover the various aspects of health communication within the context of the COVID19 pandemic. From strategies of risk communication, to community organizing, to systems of governance, to processes of structural transformation, we will explore the ways in which communication is constituted by the crisis and in turn, constitutes the crisis. Anchored in the key tenets of the culture-centered approach (CCA), the series will draw on lectures, conversations, and workshops with community organizers, activists, academics, and policy makers across the globe.
CARE is proud to share that our social impact in the communication field further complemented by the theoretical and empirical impact. This year at ICA 2020- 70th Annual Conference, CARE has 21 (approximately)papers/panels/presentations slotted. This is a great achievement for CARE which is made possible by the the contributions of CARE’s hard working staff and dedicated researchers all across the globe who have worked collectively to achieve this brilliance.
CARE would like to congratulate and wish you the best for the upcoming ICA Conference in May 2020.
New Frontiers of the Culture-Centered Approach: Interventions Disrupting Structures. Chairs(s): Christine Elers (Massey University) and Pooja Jayan (University) Discussant(s): Mohan Jyoti Dutta (University)
Culturally Centering Indigenous Voice Christine Elers; Mohan Jyoti Dutta; Pooja Jayan; Phoebe Elers; Terri Te Tau
The Culture-Centered Approach for Voice Infrastructures: The Poverty Is Not Our Future Campaign Steve Elers; Phoebe Elers; Mohan Jyoti Dutta
A Culture-Centered Approach to Health Intervention Amid Farmer Suicides in India Ashwini Falnikar; Mohan Jyoti Dutta
Navigating Health in Low Income Suburban Sites: A Cultured-Centered Project in Aotearoa New Zealand Phoebe Elers; Terri Te Tau; Mohan Jyoti Dutta; Steve Elers; Pooja Jayan
Meanings of Health Among Migrant Indian Nurses in New Zealand Pooja Jayan; Mohan Jyoti Dutta
Digital Media, Racist Networks of Hate, and Power Mohan Jyoti Dutta
Decolonizing Epistemicide: When Subaltern Communities Own Knowledge Production Infrastructures Mohan Jyoti Dutta
Land, Space and the Constitution of Poverty in Suburban Aotearoa New Zealand Phoebe Elers; Mohan Jyoti Dutta; Steve Elers
Health Misinformation: A Global Threat Chairs(s): Mohan Jyoti Dutta (Massey University)
A Culture-Centered Approach to Health Intervention Amid Farmer Suicides in India Ashwini Falnikar; Mohan Jyoti Dutta
A Community-Based Heart Health Intervention: Culture-Centered Study of Low-Income Malays and Heart Health Practices Satveer Kaur; Mohan Jyoti Dutta; Munirah Bashir
Meanings of Health Among Migrant Indian Nurses in New Zealand Pooja Jayan; Mohan Jyoti Dutta
Theorising Māori Health and Wellbeing: Voices From the Margins Christine Elers; Mohan Jyoti Dutta
Hindutva 2.0, Digital Transformation and the Re-Imagined Nation Bipin Sebastian; Mohan Jyoti Dutta
The Covid-19 pandemic has shown how fragile our illusion of superiority is. It has exposed the failure of our systems to cope with a pandemic, failures driven by policies that have created vast inequalities and inequities in our societies. It has also demonstrated how we use language and the psychology presentation and the use of language to represent truth. The Victorians in their novels, from Dickens, to Trollope and George Eliot used prolix and obfuscation to avoid talking about sex and sexuality, just as Freud focussed on behaviours and their sexual representations so do our current politicians use the same tools of prolix and obfuscation to hide truth and promote self interest and the interest of the oligarchs at the expense of the people they represent.
Health and health care have been used as a political tool for years and it is only at times like this that its vulnerability becomes apparent. The health system is controlled by dysfunctional bureaucracies that do not reflect the psychosocial progress of our society and the need for grass roots movement to renew and deepen our democracy. We cannot change what we do unless our organisations change to reflect our social world. They must be flexible, agile and able to listen, sense and respond to their communities. The presentation will discuss ways this can be achieved.
About CARE COVID19 Lecture Series:
In this lecture series, we will cover the various aspects of health communication within the context of the COVID19 pandemic. From strategies of risk messaging, to community organizing, to systems of governance, to processes of structural transformation, we will explore the ways in which communication is constituted by the crisis and in turn, constitutes the crisis. Anchored in the key tenets of the culture-centered approach (CCA), the series will draw on lectures, conversations, and workshops with community organizers, activists, academics, and policy makers across the globe.
Dutta-Bergman, M. (2004). Reaching unhealthy eaters: Applying a strategic approach to media vehicle choice. Health Communication, 16, 493-506.
Dutta-Bergman, M. (2004). An alternative approach to social capital: Exploring the linkage between health consciousness and community participation. Health Communication, 16, 393-409.
Dutta-Bergman, M. (2004). Describing volunteerism: The theory of unified responsibility. Journal of Public Relations Research, 16, 353-369.
Dutta-Bergman, M. (2004). Interpersonal communication after 9/11 via the telephone and the Internet: Theory of channel complementarity. New Media and Society, 6, 661-675.
Dutta-Bergman, M. (2004). Poverty, structural barriers and health: A Santali narrative of health communication. Qualitative Health Research, 14, 1-16.
Dutta-Bergman, M. (2004). The unheard voices of Santalis: Communicating about health from the margins of India. Communication Theory, 14, 237-263.
Dutta-Bergman, M. (2004). Developing a profile of consumer intention to seek out health information beyond the doctor. Health Marketing Quarterly, 21, 91-112.
Dutta-Bergman, M. (2004). Primary sources of health information: Comparison in the domain of health attitudes, health cognitions, and health behaviors. Health Communication, 16, 273-288.
Dutta-Bergman, M. (2004). The impact of completeness and Web use motivation on the credibility of e-Health information. Journal of Communication,54, 253-269.
Dutta-Bergman, M. (2004). Health attitudes, health cognitions and health behaviors among Internet health information seekers: Population-based survey. Journal of Medical Internet Research, 6, e15. Retrieved June 2, 2004, from http://www.jmir.org/2004/2/e15/index.htm
Dutta-Bergman, M. (2004). An alternative approach to entertainment education. Journal of International Communication, 10, 93-107.
Dutta-Bergman, M. (2004). Complementarity in consumption of news types across traditional and new media. Journal of Broadcasting and Electronic Media, 48, 41-60.
Dutta-Bergman, M. (2004). A descriptive narrative of healthy eating: A social marketing approach using psychographics. Health Marketing Quarterly, 20, 81-101.
The Covid-19 outbreak has brought increased incidents of racism, discrimination, and violence against varied minority groups: “Asians” in the United States and many European nations, “ultra Orthodox Jews” in Israel, “Jews” in the Palestinian state, and “foreigners” in some European nations. In the US for example, since January 2020, many Asian Americans have reported suffering racial slurs, wrongful workplace termination, being spat on, physical violence, extreme physical distancing, etc., as media and government officials increasingly stigmatise and blame Asians for the spread of Covid-19. Thus, using integrated threat theory (ITT) as a framework, Prof. Stephen Croucher explores how prejudice has manifested during the Covid-19 crisis with various minority groups being blamed for virus and its spread. In addition, the discussion will report on preliminary results of an ongoing multi-national study examining prejudice and Covid-19 in the US, Spain, Italy, and New Zealand.
About CARE COVID19 Lecture Series: In this lecture series, we will cover the various aspects of health communication within the context of the COVID19 pandemic. From strategies of risk messaging, to community organizing, to systems of governance, to processes of structural transformation, we will explore the ways in which communication is constituted by the crisis and in turn, constitutes the crisis. Anchored in the key tenets of the culture-centered approach (CCA), the series will draw on lectures, conversations, and workshops with community organizers, activists, academics, and policy makers across the globe.
What does the practical work of building infrastructures for communicative equality look like? COVID-19 pandemic has made visible the entrenched inequalities across the globe that are systematically erased. Moreover, its trajectory as well as the interventions created to address it have further exacerbated inequalities within societies. In this backdrop, what does the ongoing work of building and sustaining communicative equality look like? This talk will outline the concept of solidarity as a framework for organizing relationships among academics, activists, unions, movements, and communities. It will argue that solidarity works as a de-centering anchor, one that destabilizes the hegemonic categories of knowledge production, instead placing the labour of theory work amidst the struggles for equality. Based on the various forms of activist interventions carried out by CARE, Prof. Mohan Dutta examines the various strategies for building and sustaining solidarities, focusing on the necessary work of transforming the academe amid COVID-19 pandemic.
About CARE COVID19 Lecture Series: In this lecture series, we will cover the various aspects of health communication within the context of the COVID19 pandemic. From strategies of risk messaging, to community organizing, to systems of governance, to processes of structural transformation, we will explore the ways in which communication is constituted by the crisis and in turn, constitutes the crisis. Anchored in the key tenets of the culture-centered approach (CCA), the series will draw on lectures, conversations, and workshops with community organizers, activists, academics, and policy-makers across the globe.
SINGAPORE – APRIL 18: Migrant workers can be seen in the Cochrane Lodge II, a purpose-built migrant workers dormitory that has been gazetted as an isolation area on April 18, 2020 in Singapore. (Photo by Ore Huiying/Getty Images)
Since mid-March, Asadul Alam Asif has watched nervously as Singapore reported more and more COVID-19 cases in migrant workers’ dormitories like the one where he lives.
The 28-year-old Bangladeshi technician counted himself lucky each day that nobody was infected in his housing block, where around 1,900 workers reside in cramped conditions that make social distancing impossible. To relieve congestion, Asif’s company rehoused some people, which left half of the 16 bunk-beds in his small room empty.
But then, one day last week, seven people in Asif’s dorm tested positive.
He received a text message instructing all residents on the fifth and sixth floors—including him—not to leave their rooms.
“All of us slept very late that night, like 1 or 2 a.m.,” he told TIME by phone. “We were all so worried.”
Asif is one of the more than 200,000 foreign workers living in Singapore’s dormitories, where often 10 to 20 men are packed into a single room. Built to house the workers who power the construction, cleaning and other key industries, these utilitarian complexes on the city-state’s periphery have become hives of infection, revealing a blind spot in Singapore’s previously vaunted coronavirus response.
“The dormitories were like a time bomb waiting to explode,” Singapore lawyer Tommy Koh wrote in a widely circulated Facebook post earlier this month. “The way Singapore treats its foreign workers is not First World but Third World.”
As the coronavirus continues its insidious spread, Singapore’s outbreak suggests the danger of overlooking any population. Even when containment efforts appear to succeed in flattening the curve, keeping it that way remains a difficult, relentless endeavor.
“If we forget marginalized communities, if we forget the poor, the homeless, the incarcerated… we are going to continue to see outbreaks,” says Gavin Yamey, Associate Director for Policy at the Duke Global Health Institute. “This will continue to fuel our epidemic.”
A healthcare worker dressed in personal protective equipment collects a nasal swab sample from a migrant worker for testing for the COVID-19 novel coronavirus at a foreign workers’ domitory in Singapore on April 27, 2020. (Photo by ROSLAN RAHMAN/AFP via Getty Images)
Essential workers
The world’s estimated 164 million migrant laborers are particularly vulnerable both to the disease and to its economic fallout. Their risk of infection is compounded by factors like overcrowded living quarters, hazardous working conditions, low pay and often limited access to social protections.
“Migrants are likely to be the hardest hit,” says Cristina Rapone, a rural employment and migration specialist at the U.N.’s Food and Agriculture Organization (FAO).
For undocumented workers, the threat of the virus is even higher. “They might not seek healthcare because they may risk being deported,” Rapone says.
In the Gulf, a wealthy region dependent upon blue collar labor from South Asia, Southeast Asia and Africa, the virus has also ripped through migrant worker housing. Figures from Kuwait, the U.A.E. and Bahrain suggest the majority of cases have been among foreigners, many of whom live in unsanitary work camps, the Guardian reports.
Migrant workers with insecure, informal or seasonal jobs also tend to be among the first to be let go in a crisis. When Indian Prime Minister Narendra Modi hastily announced an impending nationwide lockdown in March, hundreds of thousands of internal migrant workers suddenly found themselves unemployed and homeless, forced to flee the cities en masse. The arduous journeys back to their villages—some reportedly walking as much as 500 miles—were made worse by the stigma of being seen as both patients and carriers of the virus.
Indian migrant workers from the Indian state of Maharashtra walk along a National Highway 44 to reach their hometowns during a government-imposed nationwide lockdown as a preventive measure against the COVID-19 coronavirus on the outskirts of Hyderabad on April (Photo by NOAH SEELAM/AFP via Getty Images)
“There is increasing risk that migrants returning to rural areas face discrimination and stigmatization, because they are said to be carrying or spreading the virus,” says Rapone. FAO staff in Asia and Latin America have reported such cases, she adds.
Yet the spread of the coronavirus has also revealed just how much of the “essential work” depends on migrants, from the medical sector to deliveries to the global food supply.
In the U.S., about half of the farm workers are undocumented immigrants, according to the Department of Agriculture. Classified as essential workers, they continue to toil in fields, orchards and packing plants across the nation, even as much of the economy is shut down. Limited access to healthcare, cramped living and working conditions, and even a reported lack of soap on some farms can put them at high risk of contracting the virus.
“Globally, we’re very dependent on migrants to fill up jobs that are absolutely essential to sustain our economies,” says Mohan Dutta, a professor who studies the intersection of poverty and health at Massey University in New Zealand. He adds that health authorities need to do more to protect them.
A ‘hidden backbone’
Singapore’s outbreak highlights what can happen if some of the lowest paid and most vulnerable people in society go unnoticed during the health crisis. After reporting single-digit daily caseloads in February, the island nation of 5.6 million now has the highest number of reported COVID-19 infections in Southeast Asia.
This month, cases began surging past 1,000 per day, and almost all the patients were migrant workers.
“The government was really focused on fighting COVID-19 on two battlefronts: community transmission and imported cases,” says Jeremy Lim, co-director of global health at the National University of Singapore’s Saw Swee Hock School of Public Health. “But it overlooked the vulnerabilities of this third front that’s now glaringly obvious to everyone.”
Singapore’s 1.4 million foreign workers make up about one-third of the country’s total workforce, according to government figures. Most of the low-wage workers are from India, Bangladesh, Myanmar, China and other countries.
Advocacy group Transient Workers Count Too (TWC2) calls them the “hidden backbone” of Singapore society.
“Everything you see as development, [like] the building sector, the marine sector—all this depends very, very much on migrant workers,” says Christine Pelly, an Executive Committee member of TWC2. “Their contribution permeates throughout society in a very necessary and essential way.”
Migrant workers, Dutta adds, are an invisible community in Singapore. Their dormitories are located on the outskirts of the city and on their rest days, they congregate in districts like Little India and Chinatown, where ethnic food shops and money remittances are located. Due to fear of losing their jobs, many do not complain about their living and working conditions.
“Not only are they unseen, but their voices are also unheard,” says Dutta.
A migrant worker wearing protective face mask has his temperature checked by a security guard before leaving a factory-converted dormitory on April 17, 2020 in Singapore. The Coronavirus (COVID-19) pandemic has spread to many countries across the world, claiming over 140,000 lives and infecting more than 2 million people. (Photo by Ore Huiying/Getty Images)
TWC2 says it has spent years trying to call the government’s attention to the cramped and dirty dormitory conditions that now pose a grave public health threat. Government regulations stipulate that each occupant be allotted 4.5 square meters (about 48 square feet) of living space, meaning that rooms for 20 people can be as small as 960 square feet, while facilities like bathrooms, kitchens and common rooms are shared.
Some dorms now have hundreds of cases. One of them, the sprawling S11 complex, has over 2,200. Nizam, a 28-year-old Bangladeshi, moved out of S11 after his roommate tested positive earlier this month. He was transferred to a quarantine center.
“One hundred and seventy people share [a] common washroom, kitchen and the room where we eat,” the construction worker says. “Everything is shared. That’s why the virus is spreading like that.”
Besides the dormitories, rights groups have also sounded the alarm on the trucks that ferry migrants to and from work in the gleaming city center. Workers, usually about a dozen or more, are typically packed shoulder to shoulder in the open backs of lorries.
Pivoting strategies
Singapore is scrambling to neutralize the ballooning crisis by locking down the dorms and trying to space out residents.
“This is Singapore’s largest humanitarian public health crisis ever. So the logistics of moving thousands of people, feeding and separating them is not at all straightforward,” says Lim, who also volunteers to help migrant workers.
Around 10,000 workers have been moved out of their dormitories and into vacant housing blocks and military camps. Medical personnel have been stationed at dorms to carry out “aggressive testing,” Prime Minister Lee Hsien Loong said in an April 21 address.
Dormitory residents have been instructed to stop working. The government has said employers must continue to pay their migrant workers during that period, and that testing and treatment will be free.
While workers are being provided three meals a day and free wifi, they are completely dependent on handouts. Workers TIME spoke with say they have not been allowed to leave their dorms, not even to buy groceries or other necessities.
Their treatment also contrasts with the four and five-star hotels that the government has paid to house Singaporeans returning from overseas, fueling criticism of further inequities.
A warning from Singapore
As migrant workers endure the brunt of Singapore’s outbreak, observers say the situation should serve as a reminder for other countries to pay attention to vulnerable residents, especially those for whom social distancing is a luxury.
“They need to be spread out, but they also need to have access to basic infrastructures like ventilation, clean toilets, adequate supply of water, adequate cleaning supplies,” says Dutta, the New Zealand professor.
Seeking to blunt the economic repercussions of the pandemic, many countries are now rushing to restart their economies. Several states in the U.S. have started reopening this week, while in Germany and France schools and businesses are making plans to resume.
But Dutta cautioned against loosening restrictions before ensuring vulnerable groups have access to basic sanitation and decent accommodation. Infections among marginalized communities, if not properly contained, could increase the risk for the entire population, he warns.
“Inequalities are the breeding grounds for pandemics,” he says. “Countries absolutely have to learn [from Singapore] before it’s too late.”
The first lecture of the series, delivered by Dean’s Chair Professor and Director of CARE Mohan J. Dutta, will examine one of the key concepts of the culture-centered approach, communicative equality. We will explore the ways in which communicative equality plays out amidst COVID19, materializing the fault lines of the pandemic and offering radically transformative anchors for re-organizing human health and wellbeing.
About CARE COVID19 Lecture Series: In this lecture series, we will cover the various aspects of health communication within the context of the Covid-19 pandemic. From strategies of risk communication, to community organizing, to systems of governance, to processes of structural transformation, we will explore the ways in which pandemic communication is constituted by the crisis and in turn, constitutes the crisis. Anchored in the key tenets of the culture-centered approach (CCA), the series will draw on lectures, conversations, and workshops with community organizers, activists, academics, and policy-makers across the globe.
The Center for Culture-Centered Approach to Research and Evaluation (CARE) at Massey University is partnering with the migrant rights NGO Humanitarian Organisation for Migration Economics (HOME) to jointly release the second white paper on the health of low-wage migrant workers in Singapore to understand the realities of the affected workers better. The study was conducted by CARE and draws on 101 usable survey responses. The white paper outlines the specific challenges experienced by the migrant workers in staying safe, such as practising responsible social distancing, and offers recommendations for solutions. Please click the link for the joint release statement. The white paper is available below.
