CARE: Center for Culture-Centered Approach to Research and Evaluation team congratulates Professor Mohan Dutta on the Outstanding Book Award from the National Communication Association Health Communication Division to his book, “Communicating health: A culture-centered approach” published with Polity. The book lays out the foundational concepts of the #CultureCenteredApproach (CCA), a meta-theoretical framework for health communication organizing, advocacy, and activism directed at transforming the deeply unequal structures that constitute health inequalities. The impact of the book, and its key theoretical argument on the CCA is felt globally, shaping two decades of health activism, health communication solutions, health interventions, and advocacy to shape health policy. Most vitally, the framework put forth in the book is recognized by global policy organizations including the World Health Organization (WHO) Europe and the United Nations Educational, Scientific & Cultural Organization UNESCO, as a lens for exploring the connections between culture and health. Cited over 485 times across #CommunicationStudies, #MedicalAnthropology, #Geography, #Sociology, #PublicHealth and #Medicine, the book has formed the basis of over 200 MA theses and doctoral dissertations.