CARE – Center for Culture-Centered Approach to Research and Evaluation

CARE (Center for Culture Centered Approach to Research and Evaluation) is a global hub for justice-based communication research that uses participatory and culture-centered methodologies to develop community-driven com­munication solutions for building and sustaining human health and wellbeing.

Blessing the place where community garden will grow, Highbury, NZ


CARE believes that communities are their own best problem-solvers. We work closely with communities at the margins, worker-led unions, community organisations, social movements, policymakers, programme planners and evaluators in developing culturally-cen­tered solutions. The culture-centered process catalyzes community members at the margins to create and participate in communication infrastructures, expressing their voices in building solutions to the problems they conceptual­ize. Past and ongoing work of CARE explores culture-centered social change in solidarity with communities experiencing deprivation, gender diverse communities, indigenous communities, racial and ethnic minority communities, religious minority communities, sex workers, domestic workers, low-wage migrant workers, workers in health threatening industries, and workers in the gig economy.


CARE seeks to:

  • Create a strategic research core for the social scientific study of international health, development, and social change communication, driven by the cultural worldviews and knowledge systems of local communities at the margins;
  • Develop culture-centered preventive and structurally transformative interventions through the participation of local commu­nities in democratic processes for imagining health and wellbeing based on their everyday lived experiences;
  • Develop and sustain justice-based knowledge generating tools and resources in communities at the margins;
  • Participate in solidarity with communities at the margins as they imagine community-anchored, place-based democratic processes of social change;
  • Create community-academic-activist connections that sustain community-led interventions for health and wellbeing;
  • Disseminate the core principles and lessons learned from the culture-centered interventions being carried out in communities at the margins across the globe;
  • Build community-owned health and social change communication research capacity internationally by creating an international training hub for the next generation of health and social change communica­tion theorists, researchers, practitioners, community organizers, advocates, activists, and policymakers.

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