The First Lecture: Strategies for conducting Applied Communication Research that can make a difference

CARE | Future Directions Of Applied Communication Research Lecture Series

The first lecture in the series, titled Strategies for conducting Applied Communication Research that can make a difference was delivered by Distinguished Professor Gary Kreps from George Mason University.

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Professor Kreps teaches courses concerning communication research, health communication, risk communication, interpersonal communication, organisational communication, consumer-provider health communication, health communication campaigns and digital communication.

Prior to joining the faculty at George Mason University, he served as the founding chief of the Health Communication and Informatics Research Branch at the National Cancer Institute (NIH) in the United States. Here, he planned, developed and coordinated major new national research and outreach initiatives concerning risk communication, health promotion, behavior change, technology development and information dissemination to promote effective cancer prevention, screening, control, care and survivorship.

Professor Kreps also served as the founding dean of the School of Communication at Hofstra University, Executive Director of the Greenspun School of Communication at the University of Nevada Las Vegas, and in faculty and administrative roles at Northern Illinois, Rutgers, Indiana and Purdue Universities.

The lecture series is scheduled to be held throughout the months of September through December 2024, leading to the launch of the specialisation in 2025.

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Additional Sources: Massey News Article