#ICA2021 @ CARE

CARE has been awarded a grant from the International Communication Association (ICA) to host a regional hub for the 2021 ICA Conference. CARE is especially delighted as Theme Co-Chair of the 2021 ICA that we are able to host this hub in Aotearoa with the theme of “Engaging the Essential Work of Care: Communication,Connectedness, and Social Justice.”

The hub will be hosted as a face-to-face conference that complements the virtual conference, with spotlight sessions that are focused on work in Aotearoa. The conference will be hosted from May 27 to May 31, 2021.

The Hub will operate in a hybrid model, with face-to-face participation complementing virtual participation. It will feature two spotlight sessions per day for the five days of the conference that bring together participants around themes, and host face-to-face conversations around the virtual sessions. Participants will indicate their preferences for the sessions around which they would like to have face-to-face conversations. They will watch the virtual session together, followed by a discussion of the themes emergent from the session.

In addition, each spotlight session will be complemented with a complementary workshop held on May 26 and May 27, where participants will bring in their manuscripts accepted at ICA and rework them for publication. These workshops will be led by journal editors and editorial board members of leading journals of the discipline.

CARE ICA 2021 Pre Conference –
Hybrid Workshop – 26th – 27th May 2021
ICA21 Regional Hub in Aotearoa
@ CARE, Massey University
28th – 31st May 2021

The ICA Regional Hub at CARE will complement a one-day hybrid workshop on “Centering Care: Methodologies of the Global South.” The workshop will bring in scholars from across the global south in virtual sessions, working alongside face-to-face interactions, focusing on key methodological questions in scholarship of/from the Global South. Aligned with the conference theme, the workshop will center the essential work of care in organizing research and practice in universities. Sessions will connect with local organizers and activists in generating conversations on key questions of care work in the generation of decolonizing knowledge. Centering the principles of Kaupapa Māori, the workshop will explore the decolonizing work of care in culture-centered methods.

As a theme co-chair, Prof. Mohan Dutta will be hosting a closing plenary with academics and activists on the theme, “Empire and the global politics of care: Academic-activism, social justice, and Southern imaginaries.”

To be a part of the #ICA21 Regional Hub RSVP below or email your contact details to Breeze Mehta: b.s.mehta@massey.ac.nz

RSVP Here 

To be a part of the complementary Hybrid workshop : Centering Care: Methodologies of the Global South, RSVP below or email your contact details to Breeze Mehta: b.s.mehta@massey.ac.nz and we will be in touch with you.


Prof. Mohan Dutta will be speaking LIVE on Transformations in Theorizing Health and Communication: Asian Imaginaries at Health Communication Symposium, Hong Kong Baptist University on 4th March 2021 @ 15.20 pm NZDT

Frontiers of Health Communication in Asia: Challenges and Opportunities

March 4-5, 2021 Hong Kong Baptist University

Panel 2: Key Theoretical, Methodological, and Ethical Issues in Health Communication

Transformations in Theorizing Health and Communication: Asian Imaginaries with Prof Mohan Dutta, Massey University

10.20 am – 11.50 am Hong Kong Time i.e. 15.20 pm – 16.50 pm NZDT

Tune in live at bit.ly/hcs4mar

About the symposium

Health communication research has experienced a rapid grown in recent years in Asia. The diverse and rich Asian cultures, socio-economic modes, policy regulations, and familial factors contribute to a wide range of exciting research agendas and provide enormous opportunities to advance knowledge about the meanings and practices of health as well as the explanation, prediction, intervention, and control of disease and illness. This symposium invites researchers to share their observations of challenges of and opportunities for conducting health communication research in the Asia contexts or from the Asian perspectives. Key issues to be interrogated in this symposium include, but are not limited to, theorization, technology, culture, risk and crisis, and provider-patient relations in health communication with an Asian focus.

Organizer: Centre for Media & Communication Research, School of Communication, Hong Kong Baptist University

Day 1: March 4
Panel 1. 8:30-10:00 am

Information and Intervention in the Digital Era

Panel 2. 10:20-11:50 am
Key Theoretical, Methodological, and Ethical Issues in Health Communication

Day 2: March 5
Panel 3. 8:30-10:00 am
Culture and Health

Panel 4. 10:20-11:50 am
Risk and Crisis in Health Communication

Panel 5. 1:30-3:00 pm
Emerging Agendas in Health Communication

Note: Date and Time are in HK Time

#FrontiersofHealthCommunication #Asia #Challenges #Opportunities #CARECCA #MasseyUni

The collaborations between Whiteness and Brahminism: The ongoing erasure of the “margins of the margins”

Image Source: equalitylabs.org

The collaborations between Whiteness and Brahminism: The ongoing erasure of the “margins of the margins”

posted by Prof. Mohan J. Dutta on February 22, 2021

The racist politics of whiteness is convergent with the feudal politics of caste (Wilkerson, 2020). Both white supremacy and caste supremacy work through the erasure of the voices of the outcaste, even as the outcaste is turned into the object of interventions.

Brahminical privilege in the diaspora colludes with Whiteness in perpetuating caste oppression. 

Caste oppression, picked up and circulated into the networks of White Pākehā culture, find new modalities of perpetuating its violence.

In response to the work of the culture-centered approach (CCA) (Dutta, 2004), imagine this scenario, a White Pākehā person and a White Brahmin person having a conversation about the “margins of the margins,” a key concept of the CCA. 

The conversation goes somewhat like this.

White Pākehā (with a grimace, expressing disgust): And what even is that, “margins of the margins?”

White Brahmin (picking up the Pākehā grimace and perfecting it): Oh really, how disgusting it is! To talk about us migrants and put us in a box. To call us as the margins? 

 White Pākehā: What even is the margins of the margins? Who is that? 

White Brahmin: I know right? It is not acceptable sorry. I mean, I am myself a migrant. I live migrant identities. How can you call me margins?

White Pākehā: And who exactly are you centering in this talk?

White Brahmin: Remember, for you who is at the periphery is at the center for others. I don’t think of myself as the periphery.

White Pākehā: That’s mansplaining….

This snippet of a fictitious conversation depicts the whiteness of the violence of the erasure. Of course, this violence is performed without having done the readings although numerous readings and lessons have been shared with the White Pākehā. Necessary to the perpetuation of erasure of the margins is the deployment of “woke discourse” that serves the hegemonic positions of whiteness and brahminism. As a communicative inversion, “mansplaining” becomes the rhetorical tool for the White Pākehā and the White Brahmin to erase the margins, to deny its existence, and worse, to turn it into a caricature to serve Pākehā-Brahmin hegemony.

Lazy posturing is an integral strategy that holds up White privilege, and deploys primitive caste politics to bolster it, all under the pretext of progressivism or radicalism (mediated by the oh-so-feminist-sounding jingoism).

The Savarna Brahmin in the diaspora performing the model minority is integral to the erasure of the margins. That there exist material registers of marginalization is the anchor to transformative social change. The White Brahmin collaborator with the White Pākehā culture maintains the infrastructures of erasure by denying the existence of the margins. Even worse, the White Brahmin takes up the migrant position to deny the existence of the margins and her struggles, erasing the possibilities of listening to the voices of the outcastes in the diaspora who are also the objects of the Brahmin’s oppression in the homeland. Erased from the discursive registers are the predominantly caste-based gender violence perpetuated by Brahmins both in the homeland and in the diaspora. 

The Brahmin profits from this denial of marginalization, both at home and in the diaspora. Erased from the discursive registers are the everyday forms of gendered-raced violence perpetuated by the whiteness of settler colonialism.

That somehow the reference to margins is disenfranchising works to hold up the supremacy of both the Pākehā and the Brahmin. This denial can justify both Brahmin and White privilege, with the privileged continuing to talk about how to lift the burden of the soul, all along denying the very agentic capacities of those at the margins (Dutta, 2004). Not seeing, not witnessing the margins and attacking the discursive register of the margins is integral to the denial of the voices of those at the margins.

To deny the materiality of the margins is a vital strategy to retaining and reproducing white Pākehā and brahminical privilege.

In our work with the CCA therefore, it is vital to witness, count, describe and challenge this politics of white-savarna denialism.

As resistance then, let’s turn to the discursive register. The margins exist. The “margins of the margins” exist. Produced by the very structures of White-Brahminical colonialism that both White Pākehā  and White Brahmins deny. 


Dutta, M. J. (2004). The unheard voices of Santalis: Communicating about health from the margins of India. Communication Theory14(3), 237-263.

Wilkerson, I. (2020). Caste: The Origins of Our Discontents. Random House.

#Whiteness #Brahminism #erasure #marginsofthemargins #WhitePākehā 

CARE Director Prof. Mohan Dutta’s upcoming Talk on “Decolonising communication education : insights from SITE” at February 2021 part of the Birth CentenaryDr. Vikram Sarabhai

CARE: Center for Culture-Centered Approach to Research and Evaluation‘s Prof. Mohan Dutta will be delivering a talk on “Decolonising communication education : insights from SITE”on 19th February 2021.

Mohan J Dutta is Dean’s Chair Professor of Communication.He is the Director of the Center for Culture-Centered Approach to Research and Evaluation (CARE), Massey University developing culturally-centered,community-based projects of social change, advocacy, and activism that articulate health as a human right. Hesits on the advisory group “Cultural Contexts of Health” of the World Health Organization Europe’.Abstract:Professor Dutta will discuss the theoretical registers created by SITE for intervening into thewhiteness of communication studies. The presentation will attend to the concepts of public ownership of media,community-owned development, science democracies, and public pedagogy as the basis for interrogating theprivatization of development and communication infrastructures,

The imaginary of SITE will serve as a basis forvoicing communication as community participation in development.Manipal Institute of Communication (MIC) is a constituent unit of Manipal Academy of Higher Education , #Manipal, #Karnataka, #India.

MIC is a premier media and communication studies institution in India.MIC is organising a webinar in honour of Dr Vikram Sarabhai’s birth centenary.Dr Vikram Sarabhai’s birth centenary is an occasion to pay tributes to his unique contribution to the development and deployment of satellites for Communication. Dr Sarabhai as the Director, Physical Research Laboratory located in Ahmedabad, convened an army of an able and brilliant scientist, anthropologist, communicators, and social scientist from all corners of the country to spearhead the Indian Space programme. In 1966, Sarabhai’s dialogue with NASA was instrumental in SITE. The historic Satellite Instructional Television Experiment (SITE) in India (1975-76) was regarded as “the largest sociological experiment in the world”. SITE is regarded as a textbook case of mass media and development. It covered 2400 villages of six states and transmitted programmes using ATS-6. British Science writer, Arthur C Clarke called SITE the” greatest Communication experiment in history.” It has engendered research traditions in communication spanning areas of policy, technology choice, deployment, instruction, and relevance of certain paradigms in the field. The webinar apart from paying tribute to the visionary would highlight scholarly reminiscences of that era and where applicable its resonance in the positive communication ecosystem.



The Centre for Culture-Centred Approach to Research and Education (CARE) at Massey University has secured funding from the Joint Venture Business Unit, Eliminating Family Violence and Sexual Violence (JVBU) to provide co-design expertise for its project “Violence prevention needs of diverse communities”

CARE secures a grant on prevention of sexual violence and family violence

While family violence and sexual violence affect a broad range of people in Aotearoa New Zealand, some populations in New Zealand are disproportionately affected. These groups experience multiple and overlapping factors, including disadvantage, discrimination, stigmatisation, and isolation. Current prevention approaches are limited in addressing the needs of disabled people, new migrant communities, rainbow communities, and ageing communities. Moreover, needs and experiences are likely to differ across these four communities, including at the mutual intersections of these identities and intersections with Māori, Pacific peoples, young people, rural people, etc.

The proposed co-design process draws on the framework of the culture-centered approach (CCA) developed and fine-tuned by CARE Director Professor Mohan Dutta in identifying and co-creating community-led approaches to the prevention of sexual violence and family violence, and in building a national level framework for the prevention of sexual violence and family violence that is based on community participation. CARE will draw on the team’s experience over a decade working on violence-related community-led interventions across the globe with sex-workers, migrant communities, transgender communities, survivors of genocide, and refugees with experiences of trauma amongst others. The team draws on the insights developed by advisory groups of community members and community researchers who inhabit marginalised identities and come from the communities that are being researched.

The culture-centered approach (CCA) driving this co-design process places marginalised communities in the driving seat in shaping prevention solutions and in owning them.  It creates a dialogic space for conversations between place-based locally-owned strategies of prevention and national level prevention strategies.  The CARE team will partner with local diverse communities at the “margins of the margins,” key stakeholders, and the JVBU to produce an interim and a final report for Ministers, with recommendations on:

  • the violence prevention needs and aspirations of disabled people, new migrant communities, rainbow communities, and ageing communities
  • community-led prevention initiatives to be funded by the government
  • a longer-term prevention investment strategy that is anchored in community voices.

The work will draw on the key tenets of the CCA to build participatory spaces for disabled people, new migrant communities, rainbow communities, and older people to develop a community-led framework for the prevention of sexual violence and family violence. Notes Professor Mohan Dutta, Director, CARE, “This work offers a vital register for listening to the voices of communities who have hitherto been erased. Through the participatory spaces co-created with communities, imaginaries and frameworks for violence prevention solutions are generated that are anchored in the lived experiences and everyday negotiations of violence in marginalized contexts, situated in the rhythms of community life.”

The culture-centered process builds voice democracy at the margins, where community members who are most disenfranchised (at the “margins of the margins”) develop a conceptual framework for the prevention of sexual violence and family violence. Through community-based interviews, interviews with key stakeholders working with violence prevention, advisory groups, and workshops, the project will outline strategies for community-led prevention that are anchored in community voices and owned by communities.

#CAREMassey, #SexualViolence, #FamilyViolence,

CARE COVID19 Lecture Series- Fear, Trauma, Loss and Grief: The effects of Terror and Covid-19 on Polarity and Discrimination within Workplaces with Dr Fatima Junaid, School of Management, Massey University

CARE COVID19 Lecture Series- Fear, Trauma, Loss and Grief: The effects of Terror and Covid-19 on Polarity and Discrimination within Workplaces with Dr Fatima Junaid, School of Management, Massey University

Event Details:
Monday, 15th February 2021 @ 6PM NZDT
Facebook Livestream: @CAREMassey
Link: https://www.facebook.com/CAREMassey/posts/4525821997434170

In this talk Fatima talks about the implications of prolonged exposure to terrorism, and the current context of Covid-19. She highlights the influence of stress and trauma due to loss, and how that impacts us in terms of drawing closer to those we trust, while the fear of death makes our social attitudes rigid, especially towards those who are different. This complexity can cause polarity and discrimination within workplaces.

#Fear #Trauma #Loss #Grief #EffectsOfTerror #Covid19 #Polarity #Discrimination #Workplaces #CARECOVID19LectureSeries #CARECCA #CAREMassey #MasseyCJM #MasseyUni

CARE Lecture Series-Decolonizing Metrics: Re-imagining the University

Lecture #1 with Prof. Mohan Dutta Dean’s Chair Professor, Massey University and Director, CARE

Event Details:
Wednesday, 24th February 2021 @ 12PM NZDT
Venue: CARE Lab BSC 1.06, Manawatu campus, Massey University

Facebook Livestream: @CAREMassey
Link: TBC

About the Lecture Series:
In this three part lecture, Professor Mohan Dutta, Dean’s Chair Professor and Director, CARE will critically interrogate the interplays of colonialism and capitalism in shaping the metrics-driven University. The critical interrogation will serve as the basis for imagining a politics of renewal that foregrounds the concepts of community, collective, and care as the basis for decolonization work. In the first lecture, the metrics-driven framework of higher education will be described and critically analysed. The second lecture will offer a nuts-and-bolts analysis of the metrics driving universities globally. The third and final lecture of the series will draw out decolonizing strategies of resistance that interrogate the political economy of metrics and offer alternative imaginaries. The lecture will wrap up with a collective conversation on decolonizing possibilities that offer pathways for social change.

#CARELectureSeries, #DecolonizingMetrics, #ReImaginingUniversity, #CARECCA #CAREMassey, #MasseyUni

CARE #End The Hate Lecture Series: Lecture 1:

“Hindutva 2.0 as Information Ecology”

with Associate Prof. Anustup Basu, University of Illinois at Urbana-Champaign

Event Details:
Wednesday, 10th February 2021 @ 6PM NZDT
Facebook Livestream: @CAREMassey
Link: https://www.facebook.com/CAREMassey/posts/4520591251290578

As an ideology, Hindu nationalism has traditionally struggled to create a universal ‘monotheme’ for a larger, pan-Indian Hindu community. That is, to unite believers in different gods and goddesses — different caste, linguistic, cultural, and regional groups — into an axiomatic identity. This was obviously a difficult project because Hinduism had no universal ‘church’ and there were no traditional ways of brining a people divided by caste and untouchability under one roof as a congregation or ‘flock.’ In the course of the twentieth century, Hindutva had attempted to recast disparate energies of ‘Hinduism’ into a ‘Political Monotheism’ with a jealous mission and one destination narrative. It had used disciplinary institutions like the Rashtriya Swyamsevak Sangh (RSS), ecumenical organizations like the Vishwa Hindu Parishad (VHP), and organs of print capitalism to that purpose. This paper inquires whether we now have a dispensation of Hindutva 2.0, that is, an electronic information culture that seeks to create a new, increasingly pan-Indian and transnational virtual Hindu ‘commons’ beyond traditional caste strictures and taboos pertaining to custom, touch, food, or water.

Author of “Hindutva as Political Monotheism” (Durham: Duke University Press, 2020)Bio:
Dr. Basu is an Associate Professor of English, Criticism, Cinema and Media Studies, University of Illinois at Urbana-Champaign.

Profile: http://www.english.illinois.edu/people/basu1Author of “Hindutva as Political Monotheism” (Durham: Duke University Press, 2020)https://www.dukeupress.edu/hindutva-as-political-monotheism

#CAREMassey #CARECCA,  #EndTheHate ,#CARELectureSeries, #Hindutva, #InformationEcology, #MaseyUni, #MasseyBusinessSchool,

CARE News faculty member Dr. Jagadish Thaker co-authored a piece on attitudes toward vaccines in Aotearoa New Zealand

CARE faculty member Dr. Jagadish Thaker co-authored a piece on attitudes toward vaccines in Aotearoa New Zealand in 2020. Here’s Dr. Ashley Bloomfield citing the research in 2021, noting that one in four New Zealanders are hesitant to get vaccinated and the importance of focusing on reliable information from trusted sources.

Article Links:

#MasseyCJM #masseyuniversity #MasseyUni #COVID19 #COVIDVaccine #Aotearoa #NewZealand

CARE News: Professor Mohan J Dutta serves as an advisor on the WHO-Europe Expert Advisory Group on Cultural Contexts of Health

Professor Mohan J Dutta serves as an advisor on the WHO-Europe Expert Advisory Group on Cultural Contexts of Health. In this role, Professor Mohan Dutta offered expert insights into strategies for addressing pandemic fatigue. These insights are relevant now more than ever.

  • Understand people. Collect and use evidence for targeted, tailored and effective policies, interventions and communication.
  • Allow people to live their lives, but reduce risk. Wide-ranging restrictions may not be feasible for everyone in the long run.
  • Engage people as part of the solution. Find ways to meaningfully involve individuals and communities at every level.
  • Acknowledge and address the hardship people experience and the profound impact the pandemic has had on their lives.

Here is the link to the insights document & the pdf below:


#COVID19 #pandemic #pandemicfatigue #WHO #EuropeExpertAdvisoryGroup #CulturalContextsOfHealth